{"product_id":"vintage-advertising-vicks-cold-relief-young-girl-tin-lithograph-advertising-sign-early-1950s","title":"Vintage VICKS COLD RELIEF Young Girl Tin Lithograph Advertising Sign early 1950s","description":"\u003ch1 class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cb\u003eVintage Vicks Cold Relief Young Girl Tin Litho Advertising Sign – Circa early 1950s\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: rgb(255, 128, 0);\"\u003e\u003cstrong\u003eA Stunning Piece of Mid-Century American Advertising History\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eStep back into the golden age of American advertising with this \u003cb\u003eoriginal vintage Vicks Cold Relief tin lithograph sign\u003c\/b\u003e, dating to approximately the \u003cb\u003eearly 1950s\u003c\/b\u003e. Measuring an impressive \u003cb\u003e17\" x 22\"\u003c\/b\u003e, this colorful single-sided advertising sign combines wonderful period graphics, classic pharmaceutical history and the unmistakable nostalgia of one of America's most recognized household brands.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDominating the sign is the wonderfully expressive portrait of a \u003cb\u003eblue-eyed young girl with a blue ribbon in her hair\u003c\/b\u003e, accompanied by the bold message \u003cb\u003e“VICKS Relieves Suffering of COLDS.”\u003c\/b\u003e Her image, combined with the soft turquoise and cream background and dramatic red and dark-blue typography, creates the kind of visual impact that made mid-century advertising so memorable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSome collectibles preserve history. Others transform a room. This spectacular circa-1950-53 Vicks treasure does both.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e17x22\"\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e* See enlargeable images\u003cbr\u003e\u003cbr\u003eCondition:  \u003c\/strong\u003eThe sign has very minor scratches expected for a 70+ year old sign, otherwise it's in excellent condition. Please view photos. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAn Incredible Snapshot of the Vicks Product Line\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePerhaps the most fascinating feature is the colorful display of vintage Vicks products across the bottom, including \u003cspan style=\"color: rgb(255, 128, 0);\"\u003e\u003cb\u003eV\u003c\/b\u003e\u003cstrong\u003eicks VapoRub, Va-Tro-Nol nasal medication, Vicks Inhaler, Medi-Trating Cough Syrup and Vicks Medicated Cough Drops\u003c\/strong\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThese beautifully illustrated packages transform the sign into a virtual time capsule of the American drugstore. The presence of \u003cb\u003eVicks Medi-Trating Cough Syrup, which Vicks dates to 1950-53\u003c\/b\u003e, provides an important clue placing this sign firmly within the early-1950s era.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAnother terrific period detail is the bold advertising claim:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e“OVER 159 MILLION VICKS PACKAGES USED YEARLY”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ewith earlier totals of \u003cb\u003e117, 53 and 17 million dramatically crossed out\u003c\/b\u003e, cleverly illustrating the tremendous growth and popularity Vicks had achieved.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eMore Than Advertising — Authentic American Pop Culture\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis isn't simply an old advertising sign. It represents an era when colorful tin lithography, memorable slogans and beautifully designed product packaging filled America's \u003cb\u003edrugstores, pharmacies and retail establishments\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eToday, surviving original advertising pieces such as this have become sought-after decorative collectibles precisely because they were never intended to become works of art. They were commercial objects created for everyday display—and the examples that survived offer a genuine connection to America's consumer and advertising history.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eVintage Advertising That Demands Attention\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt \u003cb\u003e22 inches wide\u003c\/b\u003e, this sign has outstanding presence. The combination of the child's portrait, oversized \u003cb\u003eVICKS\u003c\/b\u003e lettering, vintage product illustrations and wonderfully aged surface gives it the character that modern reproductions simply cannot duplicate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDisplayed in a \u003cb\u003ehome office, den, vintage kitchen, pharmacy collection, advertising collection, restaurant, retail space or eclectic gallery wall\u003c\/b\u003e, it becomes an instant conversation piece.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor collectors of \u003cb\u003evintage advertising, antique drugstore memorabilia, pharmaceutical advertising, tin lithograph signs, Vicks collectibles and mid-century Americana\u003c\/b\u003e, this is the type of original piece that brings both history and extraordinary visual appeal to a collection.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eOriginal vintage advertising. Iconic American branding. Fantastic graphics. A true piece of mid-century Americana.\u003cbr\u003e\u003cbr\u003eProduced for the Vick Chemical Company, Greensboro, North Carolina. Original American tin lithograph advertising sign, circa early 1950s, marked “LITHO IN U.S.A.” Manufacturer\/lithographer unknown.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003eEarly-Mid 20th Century; Original, 17” height, 22” width, single-sided tin litho sign titled “Vicks Cold Relief Relief Suffering of Colds” displaying products with a portrait of a young girl. Lower right is marked “Litho in USA.” The sign has very minor scratches, otherwise it's in excellent condition. Please view photos. \u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 128, 0);\"\u003e\u003cstrong\u003eSmith Richardson, the boy who inspired Vapo-Rub’s creation in 1894\u003c\/strong\u003e\u003c\/span\u003e, understood better than most that Vicks products needed to provide relief you can feel. Recognizing that his father’s Croup \u0026amp; Pneumonia Salve contained unique and noticeable vapors, he recommended changing the product’s name to VapoRub in 1911, as well as changing the jar to the familiar blue color\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNote: \u003c\/strong\u003eCVtreasures stamp Not on original\u003c\/p\u003e","brand":"CVTreasures","offers":[{"title":"Default Title","offer_id":54834066194711,"sku":null,"price":2500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/6781\/7239\/files\/Vicks.jpg?v=1787947986","url":"https:\/\/www.cvtreasures.com\/products\/vintage-advertising-vicks-cold-relief-young-girl-tin-lithograph-advertising-sign-early-1950s","provider":"CVTreasures","version":"1.0","type":"link"}